flipkart aims to solidify position in furniture segment with \'pure wood\'
Business companies focus on private labels as they provide higher margins and are able to control inventory better. Walmart-
Backed kart has launched a new subsidiary that is expanding the furniture category on its platform
The brand \"pure wood\" because it wants to compete not only with arches, but also with arches --
Competitors in the Indian market are Amazon and Ikea.
Flipkart works with solid wood furniture manufacturers in cities such as Jaipur and Jodhpur in Rajasthan to produce pure wood, which will be labeled as a \"perfect home\" private label.
The series called Amer, Mehrangarh, Nahargarh, Taragarh and Jaisalmer will sell for Rs 5,000-70,000. E-
Business companies focus on private labels as they provide higher margins and are able to control inventory better.
\"If you see the furniture market in India, it\'s about $15 billion in size.
However, 90 of them are unorganized.
Of the 10 percentage points in the organization, online players only account for 10-
Therefore, there is a lot of room for growth, \"Flipkart Senior Director (Private Labels)
She added that estimates (
Internal and industry)
Suggested online channels accounted for 25-
By 2020, the organized furniture market was occupied.
Although Suri declined to comment on the revenue target, she said that pure wood and perfect houses would make a significant contribution to the income of the furniture category.
\"Furniture is a difficult category.
It is not just offering a \"touch and feel\" experience, customers are looking for quality, durability and affordability.
Using consumer insights from our platform, we are getting top-level designs for our customers with high quality products at affordable prices, \"she said.
Asked about the recent competition by Swedish giant Ikea to open a store in Hyderabad, Suri noted that there are huge opportunities in the Indian market.
\"I don\'t want to comment on competition and I believe they have their own strategy.
\"We focus on bringing a wide range of products to our customers that are affordable and available throughout India, and the service prospects are good,\" she said . \".
Ikea opened its first store in India last month and plans to open 25 stores by 2025.
It also wants to enter e-commerce.
In addition to exploring small stores as part of its expansion plan in the country, it will enter the business sector next year.
In the online space, Flipkart competes with players such as Amazon, the US competitor, and city ladder and pepper fry.
The launch of the new series is also ahead of a billion-day mass sale by Flipkart scheduled for next month.
The furniture has perfect furniture, Suri said.
To assure customers the certification of product quality and durability.
She claimed that the certification was provided after a rigorous test through NABL
Accredited testing laboratories including Intratek, MTS, BV and SGS.